Red overlay design with anchor and Mainz wheel cutouts revealing old town street

Partnerschaftsverein Mainz – Odessa

Logo design for a city partnership initiative

Logo design | Brand identity

This project was commissioned by the city of Mainz for an association promoting a new partnership between Mainz and Odesa — a symbol of solidarity, support for Ukraine, and a commitment to mutual understanding between communities.

The main goal was to visually represent the beginning of an open, heartfelt dialogue between the two cities. At the core of the logo are two crests moving toward one another, set against a shared red backdrop — a color deeply rooted in both cities' visual identity. The space where the crests meet symbolizes dynamic interaction and mutual attraction, representing a partnership that is just beginning to take shape.

The logo balances symbolic depth with an inviting, human-centered design, creating a visual identity that speaks to a broad audience. It aims to make the young initiative more visible, trustworthy, and engaging — encouraging citizens and potential supporters to get involved. It is equally suited for official city communications and grassroots outreach.

Key values expressed through the logo:

  • Solidarity and mutual understanding
  • Openness and hospitality
  • Support for freedom and democratic values
  • A fresh, contemporary take on traditional city symbolism

Website: https://mainz-odessa.de

Business cards for Mainz–Odessa partnership featuring anchor and Mainz wheel logo
Tote bag with red handles and white logo on square red background
Stacked reusable cups with Mainz–Odessa partnership emblem in white and red
Van with Mainz–Odessa partnership logo featuring anchor and ship’s wheel
Letterhead design with logo and contact details for the partnership association
Envelope with Mainz–Odessa logo using red anchor and ship’s wheel motif
Laptop displaying website for Mainz–Odessa partnership with photo and intro text
Animated logo of anchor and wheel switching between background colors