Partnerschaftsverein Mainz – Odessa
Logo design for a city partnership initiative
Logo design | Brand identity
This project was commissioned by the city of Mainz for an association promoting a new partnership between Mainz and Odesa — a symbol of solidarity, support for Ukraine, and a commitment to mutual understanding between communities.
The main goal was to visually represent the beginning of an open, heartfelt dialogue between the two cities. At the core of the logo are two crests moving toward one another, set against a shared red backdrop — a color deeply rooted in both cities' visual identity. The space where the crests meet symbolizes dynamic interaction and mutual attraction, representing a partnership that is just beginning to take shape.
The logo balances symbolic depth with an inviting, human-centered design, creating a visual identity that speaks to a broad audience. It aims to make the young initiative more visible, trustworthy, and engaging — encouraging citizens and potential supporters to get involved. It is equally suited for official city communications and grassroots outreach.
Key values expressed through the logo:
Website: https://mainz-odessa.de