Tierschutz erLeben (Welfare Xperience) is a digital learning platform designed to teach the fundamentals of animal welfare and herd management in cattle and sheep. The project combines scientific rigor with game-based elements and offers multiple forms of user interaction. A classic learning environment provides theoretical content, while interactive comics (Comic Automatons) allow users to make decisions and observe their consequences within a narrative simulation. Built-in tasks assess knowledge in context, and a comic-style sandbox enables users to create their own educational scenarios. This approach makes learning visual, engaging, and safe—allowing users to understand the consequences of management decisions without harming real animals. The development followed Design-Based Research and Design Science Research methodologies, involving students and educators throughout the process. Website: https://e-learning.tierschutz-erleben.de (Disclaimer: the version on the website may be radically different from the prototype due to circumstances beyond the author's control)