Bridge Lab is a university-based creative space at Rhine-Waal University of Applied Sciences — built to solve a specific problem: there was no open, visible place on campus where students from different disciplines could meet, work, and communicate outside of class. Studios were scattered, and after lectures the building went quiet. Bridge Lab changed that by actively promoting the space as a place to come back to.

The concept was developed by Silke Gehrmann-Becker, me and Dr. Caroline Breidenbach. I joined at the very beginning — when the project was still taking shape — and built the entire visual identity, program, communication channels and management system from scratch. The brand system covers logo, colour palette, typography, grid, and visual logic, and was officially approved by the university's marketing department. The identity runs across the physical space (posters, wayfinding, signage), motion content, and social media — all implemented within the first two months.

Beyond the visual identity, I designed the interior layout of the space itself — balancing usability, aesthetic coherence, and the integration of both digital and analogue tools into a functional working environment.

I also ran the Instagram account from day one, reaching 112 followers in the first two months. And organised hands-on workshops on Figma, Blender, animation, and stop-motion — primarily for first-year students who lacked applied practical skills that studio courses don't always cover. Bridge Lab is currently active and continuing to grow as a creative hub within the university.

Instagram page of the project: instagram.com/bridgelab_space