Blurred black and white website header design with subtle text and navigation layout for Star Ballet Blurred black and white website header design with subtle text and navigation layout for Star Ballet

Ballet school "Star Ballet"

Logo and corporate identity redesign project
for the ballet school in Mainz.

Logo design | Brand identity

The objective was to refresh the ballet school’s brand identity, creating a more striking, memorable, and conceptually meaningful visual representation. While ballet is traditionally seen as graceful and refined, at its core lies rigorous discipline, strength, and relentless dedication. This contrast—between elegance and inner toughness—became the foundation of the logo concept.

  • Four pairs of legs in the first position symbolize the beginning of a journey. They are intentionally depicted incomplete, representing students who are just starting to “stand on their own feet” in the world of ballet.
  • The rhythmic, symmetrical arrangement of the legs emphasizes the collaborative nature of ballet. Precision, trust, and teamwork are essential—true results come only through collective effort.
  • The star shape formed by the legs is a metaphor for discipline and structure. It represents the inner focus and determination required to reach the heights of success.
  • The star itself alludes to the ultimate goal: to become exceptional, to shine on stage, and to stand out in the profession.
  • The silhouette of a curved foot, subtly integrated into the outer rectangular shapes, adds an element of movement and grace. It nods to ballet’s visual beauty while maintaining the logo’s clean, strong graphic language.
Star Ballet logo in white on a black background
Poster with dancers and bold German text promoting dreams, talent, and Star Ballet
Black business cards with white Star Ballet logo stacked in a neat pile
Yellow outdoor banner with child silhouette and bold Star Ballet message in German
White tote bag with repeating Star Ballet logo pattern
Large roadside billboard with yellow background advertising Star Ballet
Monochrome flyer showing dancers in motion and Star Ballet class details
Colorful folded brochure with Star Ballet photos and schedule layout
Blurred animated website interface showcasing Star Ballet’s homepage
Studio door with Star Ballet logo and information decals
Notebook with black and white repeating floral Star Ballet icon pattern
Black and white poster for a workshop with Bakhtyhan Snagulov featuring a portrait photo
Hanging black sweatshirt with embroidered white Star Ballet logo